Web Marketing Archive

  • have fun

    have fun

    Measure_What_Matters_KISSmetrics

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  • Site under maintenance

    Site under maintenance

      The blog is quite messy right now. I’m working on it. (nobody cares but hey… you never know who might come by…)

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  • Microsoft vs. Google: Who will be King of the Mail Hill?

    Microsoft vs. Google: Who will be King of the Mail Hill?

    Microsoft and Google are fighting for the email territory. Some days ago, Google started a campaign to promote GMail. 2 videos have been released by Google. The first one recommends to make the switch from the “email address you got when you first started using […]

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  • Digital Marketing articles you could have read on April 29, 2011

    Digital Marketing articles you could have read on April 29, 2011

    Here are the story I’ve read today (since I wasn’t at the royal Wedding) and that you might find interesting: Twitter app permissions ReadWriteWeb has a story about the new, more detailed login screen for Twitter apps that gives more details about what the app […]

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  • The cost of QR Codes

    The cost of QR Codes

    The cost of QR Codes (and Data Matrix, Microsoft Tags…) is close to nothing for advertisers. Close, because you still need to pay someone (be it an intern or even yourself) to generate it. That’s why we see more and more QR Codes everywhere in […]

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  • AT Internet (Xiti) Analyzer NX iPhone app

    AT Internet (Xiti) Analyzer NX iPhone app

    Great surprise this morning when I launched Xiti (yes, everyone still calls it Xiti) on a different browser than I usually do. There’s an ad for their iPhone app on the login page. Looks like it’s been out for a while but since I’m automatically […]

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  • Should all search marketers be specialized in either SEO or Paid Search?

    Should all search marketers be specialized in either SEO or Paid Search?

    I had a talk this morning with a fellow Search Marketer. She told me every consultant in her agency was speciliazed either in Paid Search or SEO. The main objective behind that is to ensure each consultant is the best in his domain. I agree […]

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  • Starting over…again

    Starting over…again

    I feel the need to write, once again. And, as you can see, I feel the need to write in english. Same player, slightly different topics (more topics in fact, wait & see), and a new design for the blog coming soon. Maybe I’ll manage […]

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  • Complaining about the world wide web … on the world wide web

    Complaining about the world wide web … on the world wide web

    Isn’t that funny? Well, I will not exactly complain about the Internet but more about the way some companies, advertisers and agencies see and use the web. I’ve been working on SEM, SIM, Traffic building, performance and web analytics in different agencies for the past […]

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